GU PRIVACY NOTICE

GU Cutting and Grinding Services Limited (the “Company”) is committed to protecting the privacy of those with whom we interact and we recognise the need to respect and protect information that is collected or disclosed to us (called "personal information", explained below).

This Privacy Notice is intended to tell you how we use your personal information, and we've tried to explain what we do in enough detail to give you the information you need at a glance, with the option of following a link if you want to find out more. If you still can't find the information you need, you can email us at sales@gucag.co.uk

The Privacy Notice applies to devices, products, websites or applications that refer to or link to the Privacy Notice (collectively, our “Services”) and will apply whether you access our Services using a computer, mobile phone, tablet, TV, or other device.

What is Personal Information and what Personal Information does the Company collect about you?
For the purposes of this Privacy Notice "Personal Information" consists of any information that relates to you and/or information from which you can be identified, directly or indirectly. For example, information which identifies you may consist of your name, address, telephone number, photographs, location data, an online identifier (e.g. cookies identifiers and your IP address) or to one or more factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity. When we combine other information (i.e. information that does not, on its own, identify you) with Personal Information, we treat the combined information as Personal Information.

We may collect use, store and transfer different kinds of Personal Information about you which we have grouped together as follows:

Identity Data includes first name, last name and title.

 
Contact Data includes address, email address and telephone number.

 
Technical Data includes internet protocol (IP) address (IP addresses are a string of numbers assigned to a computer by an internet service provider).

 
User Behaviour / Engagement Data includes the date and time of registration, usage session dates and duration, page views, features and functions used, preferences and settings selected, and responses to surveys.

 
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

How is your Personal Information collected?

The Company collects information through its websites, email notification, and other products, applications, platforms, services and events (our "Products"), We use different methods to collect data from and about you including:

1. Personal Information you provide directly. You may give us your Identity, Contact and Marketing and Communications Data by filling in forms or by corresponding with us by email, phone or otherwise. This includes Personal Information you provide when you:

    

   • Register for our Products,

   • Set-up portfolios, preferences, and notifications/alerts connected to our Products;

   • Log into our Products and services through social media platforms;

   • Contact our customer support by email, phone or other means;

   • Participate in surveys or questionnaires;

   • Complete online order forms;

   • Use our Products;

   • Otherwise interact with us.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data and User Behaviour/Engagement Date about your equipment, browsing actions and patterns. We collect this Personal Information by using cookies and other similar technologies. Please see section 9 below and our cookie policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

1. • Technical Data by using tracking and analytics tools, such as pixel tags, action tags, web beacons and JavaScript amongst others to collect and analyse information on behaviour and engagement with our Products.

   • Identity and Contact Date from publicly available sources such as Companies House.

      

How do we use your information?
We may use the Personal Information we collect for the following purposes:

Provide our Services - to deliver our Products, as well as to administer systems and accounts;
Surveys – to ask for your opinions or comments on our Services and to conduct other surveys;
Customised Content - to provide customised content and layout of our Products and Services.
Analysis Purposes - for assessment and analysis of our market, customers, products, and other Services, and to create sales, marketing and promotional plans and programs;
Service Improvement – to enhance our Products and the user experience and to develop new products and services;
Customer Support Services - to provide customer support services, product training and education to users;
Crime Prevention - for the prevention or detection of fraud or crime;
Business Purposes - for business monitoring and internal record keeping;
Legal Obligations - to comply with our legal obligations;
Training – for staff training and quality assurance purposes, particularly in relation to our customer support representatives; and
Updates - to communicate with you, including communicating with you about your account, profiles or transactions with us, giving you important information about your products or other Services, sending you notices about any material changes to our Privacy Notice, and, where permitted by you and applicable laws, marketing, sending you offers and promotions for our Services.
The law allows us to use the Personal Information as set out above on the basis that the processing is necessary for the performance of a contract with you, or we are acting in our "legitimate interests".

Marketing communications

The Company may use your Personal Information to provide you with email notifications and other communications by email, post, telephone, and/or text message (SMS), on the basis that such use is necessary for the purposes of the legitimate interests pursued by us, or in the case of your email notification subscription, in order for us to perform our contract with you. For further information on this, see the 'Your Choices' section of this Privacy Notice.

Combining Personal Information

We may combine the Personal Information that we collect from you (including information received from our affiliates) to the extent permitted by applicable law. For example, we may combine various different databases that contain your Personal Information to allow us to provide better support services and more personalised content (such as, marketing). 

To whom do we disclose your information?
We will only use your Personal Information for our internal business purposes, some of which are mentioned above. We do not sell any of your Personal Information to third parties. However, we may disclose your information to the following entities:

We use third party service providers to help us to administer certain activities and services on our behalf, such as analysing usage of our Services, email support services, tracking effectiveness of our marketing campaigns. We may share Personal Information about you with such third party service providers solely for the purpose of enabling them to perform services on our behalf and they will operate only in accordance with our instructions. Here are examples of third-party service providers we use:
Email Support Services– support services are provided to assist us in ensuring our email service functions so as to provide you with our Services. If you would like to know more about this support service, please contact us at sales@gucag.co.uk
Analytics Service Providers – analytics providers are used to assist us in understanding the usage of our products/devices and other Services, to enable us to improve our Services. If you would like to know more about these service providers, please contact us at sales@gucag.co.uk
Third parties when required by Law or to Protect our Services

We will disclose your Personal Information to comply with applicable law or respond to valid legal process, including from our regulators, law enforcement or other government agencies; to protect our customers (e.g. to prevent spam or attempts to defraud users of our Services); to operate and maintain the security of our Services (e.g. to prevent or stop an attack on our systems or networks); or to protect the rights or property of the Company, including enforcing any terms or agreements governing the use of our Services.
Other Parties At Your Direction

We may share Personal Information about you with third parties when you request to such sharing, including your financial adviser, broker, solicitor or accountant.